![]() ![]() I think a lot of people, especially avid news readers, are likely to continue to prefer visiting human-crafted news outlets like the New York Times and the Wall Street Journal-or their own carefully curated Twitter timelines-to Facebook’s algorithmically generated mishmash.Īt the same time, I think Facebook stands a real chance of capturing an ever-growing portion of people who don’t consider themselves news junkies. ![]() If you’re shaking your head and saying, “I would never use Facebook to read the news,” I hear you. Whether those numbers accurate or not, the company is keenly aware that its status as the world’s social network of choice is under constant assault from an array of upstarts, some of which might capitalize on the public’s mistrust of Facebook’s privacy policies. A new study claims that teens are abandoning Facebook at a much greater rate than the company has let on. Why is Facebook making such a big push into the news business? I suspect it’s because Zuckerberg and his team recognize that it can only go so far as a pure social network. Re/Code reports that the reader might be called “Paper” and could launch by the end of January. The “Trending” feature comes amid rumors that Facebook is also preparing a personalized news reader to take on the likes of Flipboard. ![]() But it’s also part of a much broader evolution of the site from a pure social network into a hybrid between a social network and a personalized news site. For Facebook, this is partly about horning in on Twitter’s advertising business, which allows marketers to reach people based not only on their long-term interests but based on what they’re reading about, searching for, or watching at any given moment. ![]()
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